For example, collagen patches and collagen eye patches are driven by TikTok and Instagram, while NAD+ and dopamine patches are soaring on Google, suggesting this is more of a search-driven, health-conscious audience rather than a social-first trend, she said
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While traditional pharma cant hand out branded pens or advertise without full risk disclosure digital-first health companies are freely handing out endorsement deals, positioning celebrities as their new marketing reps
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None of these gaps are unusual for a direct-to-consumer supplement brand, but buyers who weigh these factors heavily in their purchase decision should contact the brand directly before ordering