Making sense of dynamic market shifts MedTech companies are already considering how best to articulate the continued value of their products to audiences including regulators, physicians, payers, and analysts
This is particularly important, as over 80% of Type 2 diabetics are obese, and obesity is a major risk factor for developing diabetes
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Millennials are the most focused on cost, while Gen Z cares more about availability
Your insulin needs may go down over time as a result of improved insulin sensitivity, but youll most likely not stop insulin treatment altogether
Maintenance and micro-dosing are tools to support long-term success, not permanent requirements