Building Strong Brands, David A. Aaker historical fiction Street Theatre Corporation

Street Theatre Corporation

a string of grisly murders punches through the community

traditional but spontaneous

each other

a stunning beauty and emerging star who enchanted both the Hollywood set and its imported New York literati

Building Strong Brands, David A. Aaker historical fiction Street Theatre CorporationIn this compelling work, Aaker uses real brand building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a